Why Is This Programme £3,000? The Honest Breakdown Most Coaches Never Share

Whenever someone hears the price of the W.I.S.D.O.M Programme, there is usually a pause.

A breath.

A slight widening of the eyes.

And then the thought appears…

“Why does it cost that much?”

It is a fair question.

You deserve transparency.

You deserve to understand exactly what you are investing in.

And you deserve an explanation that respects your intelligence, not one wrapped in sales language or pressure.

So let’s talk about it, openly and calmly, the way grown adults should.

First, Let’s Get One Thing Straigh

This programme is not expensive.

Not compared to the cost of staying stuck.

Not compared to the health consequences of inaction.

Not compared to forty, thirty or even twenty more years of declining energy, mobility and independence.

£3,000 is not the cost of the programme.

It is the cost of the years ahead that you want to live better.

But let’s break it down properly.

1. You Are Not Paying for Twelve Weeks

You Are Paying for Twelve Months

Most programmes end before real life begins testing your progress.

Mine does not.

The twelve week phase builds your foundations.

The nine months that follow reinforce them, protect them and solidify them.

It is a full year of support, guidance, structure, accountability, community and momentum.

Ask yourself this:

When was the last time you had a full year of support for your health?

2. You Are Paying for Experience, Not Information

In the past two decades I have invested more than £100,000 in behavioural science, health psychology, biomechanics, nutrition, movement, resilience training, and identity-based habit change

Not to collect certificates.

But to understand what actually works for people over forty, fifty, sixty and beyond.

You are not buying a plan.

You are buying two decades of distilled expertise that removes your confusion and accelerates your progress

Most people spend years guessing and hoping.

Coaching removes the guesswork completely.

3. You Are Paying for a Personalised System Built Around Your Life

No templates.

No generic advice.

No “just follow this meal plan” nonsense.

Your plan is built:

around your lifestyle,

around your mobility,

around your schedule,

around your patterns,

around your emotional triggers,

around your long-term goals.

Most programmes make you fit their system.

I build the system to fit you.

That is why it works

4. You Are Paying for Accountability That Actually Changes Behaviour

Let’s be honest.

You do not need someone to tell you that vegetables are good for you.

You do not need someone to explain that walking is healthy.

You already know the basics.

Knowledge is not the problem.

Follow-through is.

Accountability is the bridge between knowing and doing.

It turns intention into action, inconsistency into consistency, and routines into identity.

One year of accountability is life changing.

Not because it pushes you, but because it supports you until the new habits become normal.

5. You Are Paying for Prevention, Not Crisis Management

Most people wait until their health forces them to act.

And by then the cost is far greater than £3,000.

Medication.

Physiotherapy.

Loss of mobility.

Loss of confidence.

Loss of independence.

Loss of quality of life.

Preventative health is not glamorous.

But it is priceless.

Imagine investing now, so you do not pay far more in the future.

6. And the Real Question…

What Is the Cost of Doing Nothing?**

We rarely ask ourselves this, but we should.

What is the cost of staying where you are?

What is the cost of repeating the same cycle next year?

What is the cost of another decade lost to inconsistency?

At some point, doing nothing becomes the most expensive decision of all.

A Final Thought

£3,000 is not a fee.

It is a commitment to your future self.

It is a declaration that your health is worth more than shortcuts, gimmicks or temporary bursts of motivation.

And if you choose to make that investment, I will meet you with everything I have.

My experience, my support, my coaching, my clarity, and my commitment to helping you change your life in ways that last long after our work together is finished.

If you are ready to see your health as an asset that grows in value the more you invest in it, then this programme was built for you.