About Me
Helping you turn intentions into lasting change
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Your Partner in Lasting Health
I’m Chris Deavin and for more than 20 years I have been helping people turn good intentions into real, lasting change.
I did not start out as a “behaviour change coach.” Back in the late 90s, I was a personal trainer. I gave people tough gym sessions, a bit of nutrition advice and sent them on their way. They felt great for a week or two and then life got in the way.
That is when I realised the real challenge was not knowing what to do. It was actually doing it and keeping it going when the novelty wore off. So I shifted my focus. I studied how habits form, how personality shapes consistency and what makes change actually stick in the real world.
Why My Approach Works
That is when I realised the real challenge was not knowing what to do. It was actually doing it and keeping it going when the novelty wore off. So I shifted my focus. I studied how habits form, how personality shapes consistency and what makes change actually stick in the real world.
I combine proven, evidence-based strategies with an understanding of human behaviour so your plan is not only effective, it is realistic, sustainable and designed to fit into your life. Clients often say working with me feels like having a trusted advisor, patient coach and reliable teammate all in one.
My Experience
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Over 20 years of coaching in health, behaviour change, and mindset development
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Clients across the UK, US, Australia and beyond, from busy professionals to high-achievers who want to stay at their best
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BSc in Health Science from St Mary’s University, London
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Longest client relationship: over 20 years
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Certified Holistic Health Coach and NLP Practitioner
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Ultra-marathon runner in my fifties, living the same resilience I teach
The Person Behind the Coach
Some clients have stayed with me for decades because they know having the right support keeps them at their best. For me, this is not just about fitness. It is about giving you the tools, strategies, and mindset to make the changes you have been chasing actually stick.
What matters more than any qualification is this. I understand what it takes to keep going when things get uncomfortable, and I will be in your corner to help you do the same.